Digital Marketing Tools
Introduction
My name is Charity, and I live in the African city of Enugu, Nigeria. I'm trying to change careers and focus on digital marketing majorly in search engine optimization, front end development, content writing, email marketing, and social media marketing. I graduated from Polymer Science and Engineering at master’s level and I found myself in the world of information technology as an IT counsellor/marketer and since then I am trying to find my niche in tech trend till, I came across an online business training held by Enugu Small and Medium Enterprise’s Center captioned “MTN Foundation ICT and Business Skills Training 2023 and Productivity Tools and Basic Digital Literacy offered by Wootlab Foundation” which captivated my attention. As I pursue my education in the field of marketing, I am seeking hands-on experience in the industry. Having participated in ALX software engineering training for few months last year. I ventured into the digital realm to pursue my interest in digital marketing and analysis. I am an independent person who is driven, enthusiastic about my work, and fixated on learning new things. I possess three years or more of professional experience in sales, marketing, and trade marketing. Through working with a diverse range of professionals, I will acquire a variety of skills. aiming for professional development and success in the field of digital marketing.
My in-depth training at NIIT-Enugu and online, such as on the LinkedIn learning platform, have cultivated my understanding of digital marketing, which is applied in digital marketing initiatives to strategically market any business's products or services.
Few computer skills with high demand in 2024 are:
Project managment
Coding
Graphics Design; Photoshop
SEO/Google Analytics
Influencers Marketing
Email Marketing
Content Creation
Web Development
Web Design
Copywriting
Public Speaking
Advance Excel Knowledge
UI/UX Design
Social Media Makerting
App Development
Cyber Security
SEARCH ENGINE OPTIMALIZATION
Search engine optimalization(SEO) is important part of a strong marketing plan. Having seen the above numerous list for search and social advertising.
You will learn about search engine optimization (SEO) best practices and how to apply them to any website.
What is search engine optimalization? SEO, which stands for search engine optimization, is a set of practices designed to improve the appearance and positioning of web pages in organic search results. There are two categories of SEO: On-site SEO and Off-Site SEO. Let’s start with more about on-site SEO.
The goal of on-site SEO is to optimize the elements-text, images, videos, files, URLs, page titles and meta descriptions- on your website in order to rank higher and earn more relevant traffic from search engines. Just like search engine advertising, keywords are an important part of SEO.
LEARN 1
KEYWORD RESEARCH;
finding the right keywords for your content is the first first step to creating an effective SEO campaign. In this lesson, you will learn about the diffrent tools and strategies you can use to improve your keyword research. By performing keyword research, you'll not only learn which terms and phrases to target for SEO, but also gain an insight into your customer's needs and wants.
It's important to keep in mind that keyword research isn't just about getting a ton of visitors to your site. It's also about getting the right kind of visitors. With effective keyword research, you can accurately predict shifts in customer demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. The first step to effective keyword research is to determine the value of your target keywords.
Start by asking yourself the following questions.
Is the keyword relevant to your website's content?
Start by asking yourself the following questions.
Is the keyword relevant to your website's content?
Will searchers find what they are looking for on your site when they search using these keywords?
Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals?
If the answer to all of these questions is a "yes," then you can move on to the next step.
The next step involves searching for the keyword or phrase in major search engines and understanding which websites already rank for your keyword. This will give you a better picture of the competition in your niche, and help you determine how hard it will be to rank for the given term. Be sure to make a note of any search advertisements at the top and right-hand side of the organic result as well. Typically, the more search ads you see, the higher the value of the keyword.
You can also use Google Keyword Planner tool to determine the value of a keyword. The video in the next card shows you how by "Joshhall.com"' https://youtu.be/HUObNrsbTC8
When performing keyword research, it's important to include both long-tail and short-tail keywords in your strategy.
As you learned in the search engine ads unit, Short-tail keywords are keywords with 1-3 words, whereas long-tail keywords consist of four or more words.
For example, "slippers" is a short-tail keyword, and "where to buy cheap slippers" is a long-tail keyword. Short-tail keywords are typically more valuable than long-tail ones but are also notoriously hard to rank for.
The video in the next card explains how to use long and short-tail keywords for SEO. https://youtu.be/4HQ80HnPnpM
Quizz;
- What's the first thing you should do when conducting keyword research for SEO?
A. Determine the value of your target keywords
B. Search for the keyword or phrase in major search engines
C. Both answers are correct
Which of the following tools should you use to assess the value of a keyword?
A. Google Keyword Planner
B. Google Search Console
C. Google Analytics
What is a short-tail keyword?
A. A keyword with one word
B. A keyword with 1-3 words
C. A keyword with 4+ words
What is a long-tail keyword?
A. A keyword with less than three words
B. A keyword with one word or more
C. A keyword with four words or more
To be continued in the next lesson!